The Control Hub for Fully Automated Product Photography

Make your product photography even more efficient with Serial Shot – the central control unit in the Picture Instruments photography workflow. Whether it's the camera, lighting, or turntable, Serial Shot manages your hardware and seamlessly integrates with other Picture Instruments software. It organizes files, keeps everything in order, and optimizes your workflow. Say goodbye to time-consuming manual processes: you’ll save valuable time, achieve consistently high image quality, and reduce errors. The result is a smooth and productive photography process. Serial Shot flexibly adapts to your specific needs and can be extended later with additional modules to meet your exact requirements.

Pricing and Availability

Serial Shot is available as part of our product photography bundles. Depending on whether you're using a Picture Instruments device or working in your own studio, different versions of Serial Shot are available: 360° Compact Studio AI, 360° Auto Studio, 360° Auto Turntable, Fashion Booth AI, and Own Studio Production Bundle. The different Serial Shot versions vary slightly in their features, tailored to their specific application areas. The product pages for the different hardware solutions and the Own Studio Production Bundle provide detailed information on pricing, included features, and optional add-ons that further expand Serial Shot’s functionality. Below is a complete overview of all the features and capabilities Serial Shot offers.

Feature Overview

Full Control Over Your Camera Settings

With the built-in tethering function, you can control aperture, shutter speed, and other camera settings directly in Serial Shot. Trigger and pause times can also be configured to fit your process. Thanks to Live View with custom guides and overlays, you always have full control over your shots, making your product photography more consistent and efficient.

Precision Positioning for Perfect Shots

Our software precisely controls the turntable to ensure your shots are captured at exactly the right angles. You can distribute the shooting positions evenly over 360° or shoot at the desired positions with pinpoint accuracy. This guarantees consistent results. Of course, you can also manually control the turntable when flexibility is required – tailored to your needs.

Perfect Lighting for Every Product

Adjust lighting precisely to match your shoot. Create custom light groups to control multiple lamps or channels simultaneously and ensure consistent product illumination. Save presets for different product types or scenes to quickly switch lighting setups and streamline your workflow.
For devices/bundles without Picture Instruments lighting hardware: Expand your setup with DMX-compatible lamps. Any commercially available DMX-controllable light can be controlled via our software with a small DMX encoder.

Simple Video Control for Consistent Results

The video control feature adds extended camera controls and integrates seamlessly into your workflow. Video recording can be perfectly synced with the turntable, allowing for dynamic 360° videos without manual adjustments. You can also define a separate lighting scene specifically for video to ensure ideal conditions.

Structured Metadata for Maximum Efficiency

With our flexible metadata system, you can capture additional information during the photography process – alongside the project name and product ID. These data points help you systematically organize your images, ensure consistent file naming, set up metadata-specific post-processing workflows, and further automate your overall workflow. You can also embed the metadata directly into the EXIF data, allowing it to be read and used for further processing once uploaded to your online shop.

360° Interior Shots for Full Vehicle Presentations

The software supports tethering with various Ricoh Theta camera models, allowing direct triggering and image transfer. This is especially useful for automotive photography, enabling seamless 360° interior shots without manually operating the camera. The result: time savings, consistent quality, and faster workflows – ideal for professional vehicle presentations.

Automatic Memory Card Import for Greater Flexibility

If you want to move freely with your camera, you can shoot without being tethered. Once you insert the memory card, all images are automatically imported into the software. This saves time, reduces manual steps, and ensures your images are ready for post-processing right away.

Control Multiple Cameras Simultaneously

If you're not using a turntable but want to trigger multiple cameras at once, Serial Shot has you covered. With multi-camera control, you can capture various perspectives simultaneously without manual triggering.

Multiple Cameras for 360° Shots from Different Heights

Easily create 360° shots at multiple heights. Our system controls several cameras in sync, capturing consistent views from various angles. This saves time, ensures consistent quality, and reduces the risk of manual errors.

Flawless Detail Shots

Use an additional camera alongside the main one to capture detailed shots from different angles or zoom levels. This lets you highlight textures, materials, and design features. If you need more detail cameras than your Serial Shot version allows, check out the optional expansions.

Quick Access to Your Favorite Settings

Create and assign various configurations to custom buttons that can be displayed in the software. With just one click, you can switch between different setups without resetting parameters manually. This saves time, reduces errors, and streamlines your workflow. Each version of Serial Shot includes five preset buttons, with more available via optional extensions. You can also save unlimited presets via the settings dialog.

Buttons for Precise Turntable Positioning

Maintain precise control over product positioning with customizable turntable buttons. In the Serial Shot settings, each button can be configured to match your workflow.

Optional Extensions

Expand your setup flexibly with additional features and modules tailored to your workflow. If your Serial Shot version doesn’t include certain functions, they can be added later as optional upgrades.

Software Integration

Serial Shot integrates seamlessly with other Picture Instruments software to cover your entire product photography process. It works with Mask Integrator, Mask Integrator AI, Chroma Mask, Crop and Resize, and 360 Webspin, enabling automatic background removal, post-processing, and interactive 360° presentation. This tight integration delivers an efficient, consistent workflow that saves time and ensures top-quality results every time.